SmartNet builds recommendation engines that go beyond basic collaborative filtering, incorporating viewing context and session behavior to reduce the browse-and-abandon pattern that drives subscriber churn on streaming platforms.

We also build predictive churn models that flag subscribers likely to cancel, feeding retention teams a ranked list with enough lead time for a targeted offer to actually work.

How Does AI Improve Production Efficiency?

SmartNet builds AI-assisted tools for post-production workflows — rough-cut assembly, footage tagging and search, and script continuity checks — that cut the manual hours a production team spends on repetitive editing tasks.

For marketing and distribution teams, we build audience-segment analytics that inform release timing and ad targeting, replacing broad demographic guesses with behavior-based targeting.